The Importance of Delegating

If you’re a business owner and you don’t use an admin, look in the mirror, you’re the admin.  Highly successful business owners understand the need to delegate. When you run a business, you do everything.  There comes a point when you realize you just can’t do it all anymore. You know you need help, but you don’t know what to do about it. First thought is, “I can’t afford it.” But what if you could? What would you delegate if you could afford to hire someone? Now your thought process changes and you begin to think, “what tasks should I delegate.“

“If I could hire help I would,________.” Fill in the blank with a task. Then figure out how much time it would save you. How productive could you be with that extra time? Think of potential revenues that could be earned. Start out slow and small. Contract a Virtual Assistant (VA) for small tasks a few hours a week. Administration tasks are usually the easiest to delegate.

Delegation is key to leadership. If you are micromanaging projects or your team, then you are not leading your company to the next level. Delegating is only as hard as you make it. Create a list of all you do in a week. If you could delegate a task, what would it be? Steve Covey’s Management Matrix can help you decide the importance of your priorities and create a clear picture of what you should be focusing on.

The key is to be wise with the time you just acquired from delegating a task. Be proactive and schedule activities that will help you propel your business to the next level. For example, while your VA is working on data entry, you could spend that time creating new sales or marketing strategies. The more productive you are with your time, the more you will delegate. Now you’ll be on your way to running an efficient and profitable business.