Transcribing audio into a text document can increase your presence on the internet as well as increase profits. The definition of transcribing is to put speech into a written form. Believe it or not transcribing audio files into transcripts can be valuable marketing material. Transcribing is a skill overlooked in businesses today. Podcasts, commercials, webinars and interviews are examples of audio files that should be transcribed.
As your business grows you start to invest in your business, such as, making commercials, creating podcasts and interviewing people. They are all great ways of getting your company in front of a larger target market. If there was an inexpensive way to reach a larger audience would you do it? Good news! If you transcribe the audio files you have already created into a text document you can reach a larger target market. The primary reason is search engines can’t read audio files. Therefore, your audio material is not getting noticed as much as possible on the Internet. Once you transcribe that audio file into a test document you can immediately reach a much larger consumer base.
How can I use my transcriptions? Once the audio file is transcribed into a document it can be utilized in many areas of your business. Many companies charge for clients to attend webinars. Transcriptions of the webinar can be sold to clients who could not attend or would like the information in written form. Post the transcript with your podcast on your website and your guest’s website. Create a blog or newsletter from the transcription. Transcribe many audio files and create an eBook.
How do I transcribe my audio files? Not every company can afford to have their audio files transcribed by their employees. Transcribing is a skill that most employees don’t have, therefore making it costly to train existing employees and purchase the equipment. A one-hour audio file can take an experienced transcriber three to four hours.
Outsourcing transcribing projects is a low-cost solution. Professionals can turn your audio files into text documents accurately and efficiently. Many transcribing services can return a file within days, making it possible to publish the document quickly while the information is still relevant. When you receive the text document you now have powerful marketing material. This content can be used in your website, at meetings or seminars.
Let’s talk about how we can help create some great marketing material from your audio content.
